Google’s AI push slashes online scams by 80%

Google says the initiative is part of a broader strategy to outpace evolving cybercriminal tactics, using AI to analyze patterns and context at scale for faster, more efficient scam detection across its platforms

In a major stride toward safer online experiences, Google has unveiled the impact of its latest AI-driven safeguards, revealing a dramatic drop in scam content appearing in its Search results. The company says it can now detect 20 times more deceptive web pages than before, resulting in an 80% decline in scam visibility on its platform.

The achievement follows Google’s recent investment in advanced artificial intelligence systems tailored to fight online fraud. These systems include newly developed scam classifiers that enable real-time scanning and detection of coordinated fraudulent campaigns across the web.

Google says the initiative is part of its broader strategy to stay ahead of cybercriminals who constantly evolve their techniques to exploit users. By using AI to interpret patterns and context at scale, the tech company is not only detecting more scams but doing so faster and more efficiently than ever.

One example cited involves impersonation scams targeting travellers—specifically fake airline customer service numbers that mislead users into contacting fraudsters. According to Google, its enhanced systems have significantly reduced the prevalence of such scams in Search, protecting users from falling victim to phone-based fraud.

Google strengthens cross-platform protection

“These updates are designed to ensure that the results you find online are trustworthy, and that you’re protected from deceptive websites seeking personal or financial data,” Google said in an official statement.

Beyond Search, Google is deploying similar protective features across its ecosystem. Chrome’s Safe Browsing, now enhanced with Gemini Nano AI, has been upgraded to block suspicious activity more proactively. Android users can also expect new AI-powered warnings in Chrome when visiting potentially harmful pages. Additionally, AI-based scam detection has been integrated into Google Messages and the Phone app, providing further security layers for mobile users.

As digital threats continue to evolve, Google’s multi-platform approach demonstrates its commitment to protecting users at every touchpoint. The company emphasized that continuous innovation in AI will remain central to its efforts to build a safer internet for everyone. 

Also Read: Google starts putting ads into AI conversations